Tobotob – Career Platform


Career Platform for Students To allow users explore career from over 100s unique options available with their respective institute available across pan India.

Design Challenge

  • Creating an experience which will help users to explore various profession through graphics/video.
  • To maintain consistency of visuals elements even in offline marketing collateral


To create memorable icons which people can relate to easily.

Hence experimented through different medium to create visually stunning icons. It was challenging to make them look like a same family. The thread which joined all of them together was simplicity.

The mirror image depicts the brand’s slogan – To be or not to be


Requirement – To create icons which the 10th graders could relate to

Challenge – The modern icons were so common that they are not noticed at all.

Decided to ‘go ahead’ with the hand drawn ones.


  • Colour and Fonts Selection and Visual content
  • For the call to actions, I have used a warm bright colour with playful superhero doodles. Which helps the end-user to distinguish it easily and also connect in no time.


Next >